Winning Facebook Ads Blueprint With $500k Dropshipper Emma | Oberlo 2020

Filed in Blog by on December 29, 2019 0 Comments

in just a second you’ll hear from Emma Reid in less than one year Emma made over $500,000 with her drop shipping store now she’s running a successful drop shipping store following her signature oneplus product store formula if you want to hear how Emma survived and thrived after suffering from burnout make sure to listen to her interview on the overload podcast and you can do that by clicking right here ok so we know that drop shipping and facebook ads go hand-in-hand you start a drop shipping store with Shopify and then you drive traffic to your store with Facebook ads you see Facebook ads are great at driving store traffic but they’re also great at driving you crazy

should CBO be on we’re off should you choose just mobile ad placements or should you go with automatic placements should you run engagement campaigns or conversion campaigns well Facebook ads are so difficult to learn because there isn’t a one ad set fits all formula that’s why in this series of videos we decided to do things a little differently we gave four successful drop shippers a trending product from Aliexpress and then we asked each drop shipper to take us through their ad process from creating the ad itself to launching the Facebook ad campaign these drop shippers did not let us down but they also did not agree every drop shipper had their own unique strategy for

running successful Facebook ads so to make it easier for you to follow along we created a blueprint so that right after the video you can start running your own ads ok ready to hear from the drop shippers watch on [Music] I just want to say something before we begin in this video we’re gonna be going in-depth on Facebook ads so we’ll throw around acronyms like CBO and we’ll talk about things like conversion events if you don’t know what any of that means don’t worry just take a look at overload 101 it’s the ultimate course for starting your first online store and scaling it with

Facebook Ads so to learn more click the link in the description below also while you’re down there make sure you hit subscribe so that you never miss our drops of our interviews tutorials and product recommendations alright it’s time to find out what Emmas winning Facebook Ads formula is and we gave you a phone lanyard and we asked you to create a facebook video ad for that phone lanyard yes we actually asked two other entrepreneurs that you might know Rodney and Cory to create a video ad do you already did you know that they created one yes I was there when they were filming it you were there when they were filming yeah well we’re all staying at the same hotel in Berlin when we came to film these videos with Bello and they were like oh wait we haven’t filmed our video yet because

we’ve only just received a product so we went outside the hotel and they were filming the video right there in front of the hotel at the barstools okay so you were even like witness to the process yourself yes their video ad didn’t seem too high-tech although I really liked the finished product but I’m really curious to hear about how you approached these video ads as well so I sent you this product the phone lanyard and I basically said you’re a beginner drop shipper you have a cold pixel go create an ad and I’m wondering did you start by thinking about the audience first or did you start by thinking about the ad creative first both both are equally important so I thought about the audience and what is

the pain point that those product solves what is like one of the most major fears and that is probably dropping your phone in the toilet because it’s gross it is gross it’s both tragic and gross tragic and gross and that can be used for a great video intro showing a phone drop into the toilet so that’s the pain point it’s shocking it gets people to stop scrolling okay now I’m intrigued let’s take a look at your video and then we’ll talk about how you’ll actually create the ad campaign for it yep okay first thing I noticed square format definitely something I want to ask about later let’s press play and I haven’t seen this before so this is my live reactions I love it Lee oh my gosh I can see why you sell a lot of product reach it and never leave it the arrow you’re a master of your craft that was incredible I want to kind of

pick your out apart so as we watch it a second time I want to just pause and kind of get your take on how you put this together yep so first couple seconds don’t risk it I mean you have the phone dropping in this loud wet sploosh very real sploosh oh no I added that on afterwards so that footage of the phone dropping a toilet didn’t have any sound okay I went to a copyright free site and got a splashing sound and edited over the top I see and then it’s edited did you edit this video because right as it splash as the music begins yes really good editing do you use like iMovie or any kind of software I use Camtasia alternate my videos from danger okay oh yeah we use Camtasia as well then you have the text come in don’t risk it yep I’ve seen some drop servers have the text kind of scroll over the image but you chose to take up the whole screen have you found that captures attention better yeah it does because the intro really draws

you in like it gets you interested and then the text is fast paced and you’re already watching and it’s engaging rather than the text coming over the top like having it like that really engages you to keep you watching yeah plus I noticed that I saw the word don’t but I didn’t know what was coming next but don’t you see a full sentence you’re I kind of see yes okay you want to keep reading yeah exactly and is this now now we’re in the second half and is this you yep okay great Lee and you’ve got green in the back which is that like a purposeful choice yes kind of a psychology thing like green means good green means go and you know leash it that’s a good thing like you it kind of symbolizes like like it saves your phone it puts on a leash so you don’t drop it in the toilet plus it’ll iterates with Lucent yes yes your honor literation genius reach it and now you’re you’re kind of continuing with that rhyme and saying it’s within reach

yeah I never leave it was that was that you again or was that a stock footage right here that was stock footage yeah and in Camtasia I zoomed up on it so it wasn’t zoomed before so it’s like a little bit of a transition effect to zoom up yeah kind of keep keep the movement going yeah and I added the arrow and put it in black and what okay oh you really yeah you add a lot of details to make these videos subtly more watchable yeah engaging yeah and now we’re seeing the features although you’re not you don’t have any kind of like fits under your phone easily you’re just showing like look how easy it is to snap onto your phone yes the visual people process visual images better than text describing like the benefits so if you can actually show it in action show what’s going on and you can do it in an engaging way then people are more likely to get what’s going on you have the need for text and drawing it out and wasting time yeah and now I love this CTA pick color with the little arrow coming in and then I see multiple colors but one thing that surprises me is this is the end of your video there’s no by now there’s no 20% off why did you

choose pick a color instead of by now because by now is such a large commitment to make it’s more of a soft cell like a smaller commitment to go and look on the website and pick a color yeah rather than buy and then the job of the website is to convince them to actually purchase so I’m not doing all of the selling in the ad I’m getting them actually interested to go and click through so you have a high click-through rate to the website for them to go and purchase that really is a helpful tip when you’re creating this I’d think what is the function of my ad and what is the function of my product yes yes saying ad get the clicks product page make the sale yes okay I might have a question later about how you evaluate the success of this ad but overall really really cool ad now I want to know how you would actually set up a campaign so we’re gonna go into my test stores Facebook Ads manager and set this up all right let’s go okay first things first what campaign objective would you choose conversion conversions okay that seems to be the

popular choice second question would you go ahead and elect campaign budget optimization no I wouldn’t no why not because what’s worked for me in the past is normal ad set level budgets okay it’s worked yes just keep doing it and I will test CBO later as I’m scaling but while there’s both options still available now our usual we’ll just start with the ad set level budgets okay then I will to continue ok now we’re on the ad set level and the next question I have is conversion event I haven’t made very many sales and not for a while so that’s why all of these are yellow and red so I’m dropshippers say I should do purchase even though I don’t have a lot of activity on that pixel what would you say purchase purchase as well okay even though it’s not optimized yeah even though it’s not optimized it doesn’t matter okay here we are at the audience level and we’re at the default so US 18 to 65 all genders no interests 230 million people what would you change here nothing but that’s so broad what are you doing to make sure that that’s the right

audience well this is just one ad set I would test it against other ad sets one a little bit more narrow and then one super narrow I see so you would run that video ad with this super broad audience but then you would create another ad set and that would be one level more narrow yes what kind of interest might you put in for that people who own iPhones maybe so not super niche but something a little narrower right yes like something with 10 to 40 million people okay and then for the narrowest one you would go narrower still with I don’t know one to two million yeah okay would you change anything about languages or connections or anything like this no but I would take expand detailed targeting to reach more people oh okay now let’s talk placements automatic or edit automatic automatic you are a contrarian every step of the way when it comes to a budget now you said this you envision as one of several ad sets that you’ll run so how much are you gonna budget per ad set probably ten dollars a day ten dollars a day okay anything else you would change her no it looks good to me okay let’s click continue and now we are in the ad space now I guess I should go ahead and select my Instagram account since we’re doing automatic placements right yeah

plus you made that video squared now why don’t you make it square well it works on all platforms so Facebook Instagram and stories as well as it takes up more screen real estate than your normal what’s narrow horizontal videos yes yes well what if I wanted to take a maximum real estate on a vertical screen and I just created a big vertical video why not do that well that would work on stories it would be really great but Facebook actually now has limited the size of the image or video you can have in your news feeds so on Facebook or Instagram newsfeed okay so square is kind of the safest bet for getting maximum real estate across multiple platforms yes correct good to know I’ll choose single image or video here I’ll add the video that you sent Wow that’s uploading let’s talk a primary text so Facebook recently announced that it will limit advertisers to three lines I think before there’s a read more so are you stuffing that with bit ly links or how do you approach that caption area only a sentence or two the caption area I don’t have

enough text to make read more show up so I don’t have all of the links I’d keep it clean and minimal and just make it punchy and about the benefits of the product okay so this could be for example protect your best friend oh I love it my phone is my best friend it’s the only one that ever listens only four headline Cory and Rodney said they would just put the name of the product in there is that what you would do yeah I would put the name of the product like fire leash or something and maybe put like five gold stars if that shows up correctly on your mobile so you’ll have to preview it and see if the characters actually fit and the stars will fit in the name of it I like the gold stars that makes me think that it’s been customer reviewed yes when in fact and then for a description I know there’s word that sometimes these descriptions aren’t showing for certain people because Facebook is testing that out do you usually put anything in the description yeah I do put something in the description I can see however if I love the name phone leash but maybe I don’t have enough room for all five gold stars that this phone guy is that’s something that I could fight in the description yes definitely you could put it in the description cool obviously this part I know I should lead

people to the product page right yes and call the action shop now yes yeah great you would test them of course okay in different ads yes you test them okay and talk to me a minute about we’ve already talked about how you would test different audiences is the advanced version that you would test different ads within each of those audiences yes different ads different first three seconds like the scroll stop ah different call to action at the end of the video and then different call to action on the button as well as like your ad copy your headline your description all of that okay Wow lots of variables to do yes and if I remember correctly from your video interview which viewers can watch right here your last piece of advice was that people should really test the living heck out of yes they should test everything just everything anything else before we launch this ad that’s good to go looks good awesome all right so what do you think about their Facebook ad process do you think their ad would actually be effective at converting traffic what would you change in their strategy leave a comment and let me know I’ll chime in with my thoughts and the dropshippers might chime in with their thoughts too thanks for watching and until next time learn off in market better and sell more


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