Whether you want to earn a little bit of extra cash or you want to make vlogging your career, you don’t have to be a YouTube superstar to start monetizing your channel. In fact, making money with your YouTube channel and vlogs isn’t very complex at all. Here are some of the top ways to earn money on YouTube as a vlogger.
Making Money with Google AdSense
First of all, you can make money vlogging by allowing others to advertise on your YouTube channel’s content. You could do this by going out and finding your own advertising clients and landing contracts with them, but at times that can be difficult and time consuming. Plus, there’s an easier way to do it.
With Google AdSense, you can easily and quickly monetize your YouTube channel by allowing Google to display ads on your YouTube videos. This service is totally free to use, and it allows you to collect a percentage of Google’s commission every time someone engages with the advertisement.
With your AdSense account linked to YouTube, Google will start placing ads on your videos or next to them (depending on your preferred settings), and you’ll start bringing in revenue per engagement on each ad. The more people engage, the more money you’ll make.
A word of caution, though: don’t tell or encourage your viewers to click on your ads. It’s not worth losing an important long-term revenue stream over a few dollars. If Google sees that you’re going against their terms and conditions, they will ban you from monetizing your YouTube channel with AdSense, and that’s not good!
Just work on growing your audience and letting people click on the ads they’re interested in naturally, and the revenue will start coming in.
Making Money on YouTube with Branded Merchandise
As you grow your fan base and build a community around your YouTube channel, your viewers are going to get more and more interested in your brand. They’ll recognize your logo when they see it on videos, websites, and social media, and they’ll click through to watch whenever they see your face, your brand colors, or your logo on a video link.
Once you’ve built a strong brand for your YouTube channel, you can start to make money as a vlogger by creating branded merchandise, wearing or using it in your vlogs, and selling it through an online store.
It’s never been easier to produce and sell branded merchandise and clothing than it is right now. There are multiple print-on-demand sites that will take care of all of the production, inventory, and distribution for you!
You just need to create designs, upload them, and choose the kinds of merchandise and clothing you want to sell on behalf of your vlogging brand. Then everything is done for you, and the costs for materials and services are automatically deducted from each sale.
You can advertise your branded merchandise on your YouTube channel, your website, and your social media platforms. Plus, when people wear or use your merch in public, you get free advertising for your YouTube channel. With this monetizing method, you can earn revenue and market your channel at the same time.
Making Money with a Companion Blog
Not only is starting a companion blog a great way to strengthen your YouTube channel’s community (by providing them with even more content), but it’s also another way earn money on YouTube as a vlogger.
Once you have an AdSense account, you can actually monetize more than just your channel. Just like the AdSense ads on your channel, Google will match targeted ads for your audience with your blog, as well. You can control where these are placed through the settings on your AdSense account, and your audience can enjoy reading a quality blog with relevant advertisements that they may be interested in.
AdSense isn’t the only way to make money with a blog, either. You can reach out to brands that are relevant to your niche and offer to write sponsored posts for them (just be sure to let your audience know when you’re writing a sponsored post so that you maintain their trust). And, when you’ve been blogging for long enough, you can compile your most popular posts into an eBook and sell it online, as well.
Honestly, every vlogger should have a blog to go along with their YouTube channel. They give you more chances to engage with your audience. And they open up new doors for making money with your YouTube channel’s brand, as well.
Making Money with YouTube Sponsorships
Another popular and great way to make money on YouTube with your vlogging channel is to find sponsorships. What brands do you like to use the most? Do you have a favourite brand that you review often? Is there a brand that you would love to feature?
Those brands are great examples of potential sponsors for your YouTube channel, and with sponsorships from them you could start getting free products and payments in very little time. You just have to reach out and get sponsored.
Now, you’re probably thinking, “That’s easier said than done!” The thing is, though, that getting YouTube sponsorships is actually much more straightforward than you might think. Yes, some YouTubers become overnight sensations through viral videos, and brands jump to sponsor them. Honestly, though, that kind of story is not the norm.
Most YouTubers get their sponsorships the same way you will…by contacting potential sponsors and asking them.
If you have a particular brand in mind, you can contact them directly, or you can use an online sponsorship platform that features brands that are interested in sponsoring YouTubers.
You’ll need to write a proposal that tells your potential sponsor who you are, what you do, and why they may want to sponsor your YouTube content. Don’t write a single form letter and send it to multiple brands. Instead, make each proposal unique to the brand you’re writing to. Also, don’t make the proposal about you – make it about your sponsors!
In other words, don’t tell them why you want a YouTube sponsorship. They know you want sponsors because sponsorship will help you make money so that you can continue to grow your YouTube channel. They want to know how it will help them.
So be sure to highlight all of the ways that sponsoring your YouTube video(s) will help their brand gain more exposure, a better reputation, get more sales, etc. Be clear, concise, and specific, and you’ll be more likely to get a positive response.
When you do get a sponsorship for your YouTube channel, be sure to disclose this information to your audience. If you’re creating a sponsored YouTube video that features a particular product, for example, be sure to mention that the content is sponsored. If you’re honest and upfront about your sponsorship, your audience will really appreciate it!
Great Read: We just published a massive guide on how to create and sell your own eBook as a YouTuber! Be sure to give it a read.
Most Important Tip When Making Money on YouTube
You can most definitely advertise your branded merchandise, clothing, eBooks, and anything else you’re selling in your YouTube videos, but make sure that you don’t sacrifice content for marketing.
Remember, your audience is the reason that you’re making money on YouTube, so keep giving them great content, and they’ll keep supporting you. Keep your audience in mind along every step of the way, and you’ll create a sustainable means to earn money with your YouTube vlogging channel while growing your viewership.