Becoming a successful vlogger on YouTube takes a lot of work, dedication and persistence. Wondering how you can put yourself on the path to long-term success? Here are a few important tips for beginner vloggers that should help you take your vlogs to the next level within a few short months, starting with:
What exactly is it that you hope to accomplish with your YouTube channel? Are you trying to spread awareness? Are you trying to get a sponsorship deal in 2 to 3 years from now about traveling with your travel vlogs?
Before you get started on your vlog channel, it’s important that you define your vlogging goals. That way you’ll be able to create a realistic vlogging schedule to help you accomplish and fulfill those goals for your YouTube channel.
Understanding Your Vlog Audience
Who are you trying to reach out to? Who is your target audience for your YouTube channel? Before you start filming your vlogs, it’s important that you have a pretty clear understanding of just who you’re trying to appeal to.
Are you trying to communicate with sports fans? Experienced technology enthusiasts? Small business owners? Research your viewers’ interests to help make vlogs on relevant topics for your channel’s audience.
We’ve said it before, and we’ll say it again: consistency really pays off, and in a number of ways. Consistency will:
- Keep you on track with your YouTube channel
- Give your viewers a level of expectation as to when they can expect a new vlog upload (and as a result, you’ll feel responsible to meet those expectations)
- Your vlogs will present a certain “value” message throughout every upload on YouTube, thus enhancing your “brand”
Engaging with Your YouTube Viewers
Want your viewers to stick around? Then engage and interact with them. You can use social media for poll questions, contests, Twitter chats, and much more. You can even ask questions at the end of your videos or start a discussion in your YouTube comments.
This means inviting your YouTube viewers to respond to what you upload, to ask questions, and for you the vlogger to reciprocate by responding as well. Take the time to read or follow-up on comments that are posted on your YouTube channel. By doing so, you can build a community around your YouTube channel which is important for long-term success.
Be Current with Your Content
Make sure that what you’re uploading is always the most current information possible, whether that be your own opinion or a study that’s been conducted in your particular industry or niche. Not being current could definitely work against your content. Viewers want information that is helpful and up to date. You can always use annotations to link older videos to updated ones.
Just Be Yourself
Above all else, you need to be yourself. In order for your YouTube channel to be authentic and to authentically seem authentic, you need to present values and ideas that represent who you – or your brand – are. Never be afraid to inject some of your own personality into any vlog that you put on YouTube, and above all else, make sure that all of your vlogs maintain a consistent and reliable tone.
Always remember, to set yourself a personal blueprint for your YouTube channel that outlines where you envision yourself one day and what your goals are along with why you are vlogging in the first place.