How to Create a Facebook Group

Filed in Blog by on April 21, 2020 0 Comments

Facebook is recommending groups to more and more users — and also making groups a core functionality of the platform.

Unfortunately, it seems like a lot of people don’t know how to create a Facebook Group.

So I thought I’d give everyone a basic tutorial on how to get one started — along with some tips on settings and best practices.

This post won’t go so much into what to do with your Group once you create it: for example how to get more likes on Facebook posts in your group — and how to increase engagement with your community.

But it will be similar to my post on How to Create a Facebook Business Page: a simple, easy-to-follow guide that anyone can follow!

But first, the big question:

What is a Facebook Group?

Groups are meant to be a close circle of people who share and keep in touch on Facebook.

People tend to create them around things like:

  • Topics
  • Books (think of it like a book club)
  • Their business (sort of like an “insider’s club”)
  • To sell items locally
  • Exclusive membership site
  • Support groups

There is no “Wrong” topic for a group IMHO. It all depends on your:

  • Goals
  • Focus
  • Business
  • Topic

Once you determine why you want to use a Facebook Group and how it will help promote and support one (or several) of the above, it’s time to create one and use your Facebook Group for marketing your business.

And it’s easy. Continue reading to learn how to start a Facebook Group with your Facebook Page or Facebook Profile.

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There are two ways to create a Facebook Group:

  1. with your personal Facebook Profile
  2. with your business’s Facebook Page

If you are creating a group for your business, we recommend creating the group with your Facebook Page.

How to Create a Group on Facebook with Your Facebook Page

There are perks to creating a Facebook Group with your Facebook Page too.

For starters, your Facebook Group will appear on your Facebook Page (if you want it to).

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Also, when people find your Facebook Group, it will show your Facebook Page as the creator. This may drive more people to your business Page instead of an admin’s personal Facebook Profile. how-to-create-a-facebook-group-2020-02

To create a Facebook Group with your Facebook Page, follow these steps.

1. Add the Groups tab to your Facebook Page

If you don’t see Groups in the menu to the left of your page, you will need to add it. Click on your Page’s Settings and then find the Templates and Tabs section.

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Click on the Add a Tab button and add the Groups tab.

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2. Go to Your New Groups Tab

Once you have added the Groups Tab to your Facebook Page, it will appear in the menu to the left of your Facebook Page.

When you click on your Groups Tab, you should see the option to Link Your Group or Create a Group.

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If you have already created a Facebook Group for your business using a personal Facebook Profile, use the Link Your Group option. This will allow you to link your Facebook Group to your Facebook Page.

If you are creating your first Facebook Group, click the Create Group button.

How to Create a Group on Facebook with Your Facebook Profile

We’ll discuss the group settings in detail later on. But first, here are some additional directions if you don’t want to create a Facebook Group with your Facebook Page.

1. Find the Create menu

From your “home page” on Facebook, click on Create in the top menu bar. There, you will see the option to create a Facebook Group

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2. Go to the Groups Discover page

Alternatively, you can go to the Facebook Groups Discover page to create a group. In addition to being able to create a group, you’ll see options for:

  • Pending Group Invites
  • Groups by Category
  • Groups You Manage
  • Groups You’re In
  • Suggested Groups
  • Local Groups
  • Popular Groups
  • Friend’s Groups

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Create New Group Wizard

It doesn’t matter if you created the group with your Facebook Page or Facebook Profile.

The setup process is very similar once you click the Create Group button from your Facebook Page’s Groups Tab, from the Create menu, or from the Groups Discover page.

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3. Name Your Group

The first thing you need to do is give your group a name — I’m naming my group “Scott Secret Group”.

This name can be whatever you want and you can change it later. But try to make the group name memorable and searchable — so people can find it.

Your group name has to be relevant to the topic of your group. With that in mind, here are some group naming ideas.

  • Use your name, brand name, product name, or other recognized name that is easily discoverable in search.
  • Use keywords that relate to the topic being discussed or the people you are trying to gather. For example, you could have a Facebook Group for Social Media Managers or a Facebook Group discussing Social Media Management.

4. Add Members

You’re actually required to add at least 1 friend to the group before you can create it. If you don’t, you may get an error message.

So in order to create your group, you’ll need to add at least 1 friend to the group.

If you are creating your group as your Facebook Page, you will have to add your personal profile to the group.

Be sure that you ask people if they want to join your group before you add them. Unless you’re 100% sure they want to join.

5. Choose the Privacy Setting

You’ll now need to decide what privacy setting you want your group to have.

This is probably the most important choice you’ll make while creating your group — as there are some limits to changing down the road.

Facebook offers two choices for group privacy – Public or Private.

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The official differences between Public versus Private groups are as follows, according to Facebook:

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Group privacy settings can be modified, but only under certain conditions.

  • Admins can only change the privacy setting for a group once every 28 days, although they have 24 hours to revert a change made to a group’s privacy settings.
  • Admins can change the privacy settings for groups under 5,000 members from Public to Private or Private to Public.
  • Admins can only change the privacy settings for groups with over 5,000 members from Public to Private, but not Private to Public.

While these are Facebook’s official rules, it’s always important to keep in mind the topic of your group. If it’s a sensitive topic, and you change the privacy from Private to Public, you can expect to lose members quickly.

6. Choose the Visibility Setting

In addition to the group’s privacy settings, you can change the group’s visibility settings.

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As described, anyone can find a Visible group in search and see it throughout Facebook. A Hidden group can only be found by its members.

Hint: Pin your Group to Your Shortcuts

Before you click the Create Group button, pin your new group to your shortcuts. This will keep it in the left sidebar menu of your Facebook screen so you will remember to constantly check in on your group.

7. Click Create

After you choose your privacy setting, click the “Create” button as you’ve seen in previous images:

Configure Your Facebook Group Settings

Now that your Facebook Group is up and running, you will need to do the following to ensure you maintain a happy community.

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8. Add Your Facebook Group Cover Photo 

Facebook will now give you the option to add your creative graphic for your header or cover image.

This is completely up to you and should be aligned with your current brand or the theme of your group.

But if you’ve created many groups or have multiple groups in your favorites, you’ll want to choose an image that differentiates each of them.

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Keep in mind: the dimensions for this cover photo are different from those on your personal Timeline or business Page.

To keep your cover photo looking sharp, use the recommended Facebook Group cover photo size, which is 1640 x 856 pixels.

9. Complete “About” Section

The About section allows you to describe your group to potential members, assuming your group is visible to non-members.

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10. Edit Group Settings

Next, you’ll want to edit the group settings.

You do this by clicking on the “More” tab and then clicking “Edit Group Settings”:

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Once on the edit page, you’ll have many options to change:

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The first section covers the basics of your Facebook Group Settings. This is where you can:

  • Change your Facebook Group name
  • Change your Facebook Group type (General, Buy & Sell, Social Learning, Gaming, Jobs, and Work)
  • Update your Facebook Group description
  • Add a Location for local Facebook Groups
  • Add 5 keyword-related Tags to describe your Facebook Group
  • Add Apps to help with your Facebook Group
  • Link your Facebook Page(s) to your Facebook Group
  • Choose a main color for your Facebook Group
  • Add an external website link to your Facebook Group
  • Change your Facebook Group’s Privacy Settings
  • Change your Facebook Group’s Visibility Settings
  • Add Post Topics to categorize posts in your Discussion Tab

The next section of settings covers optional sections you can add to your Facebook Group.

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  • Social Learning Units can serve to educate and onboard your new Facebook Group members.
  • Instant Games can help bring your community closer during their downtime.
  • Jobs allow you and members to share job listings.
  • Watch Parties allow group members to watch Facebook videos with others and discuss in real-time.

The final section covers most of the membership administration. You can use this section of settings to determine how new members join the group, set up Membership Request questions, and configure post-approval options.

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11. Create Group Rules

On the More menu, above the Group Settings option, is a link to your Facebook Group’s moderation options.

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In this section, you will create your Facebook Group’s Rules. This is a list of rules that you can show to potential members before they join your group.

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You can even include a Membership Request question that quizzes them to see if they read the rules that they agreed to. That is a great way to select the best members of your community.

Your Group is Ready to Go!

You’ve now successfully created a Facebook Group! Congrats!

Now you can post updates inside the groups — and so can members (if you’ve allowed it).

A Few Additional Facebook Group Features to Point Out

Moderate Your Group

The same section where you added your Facebook Group’s rules is also where you will review answers to membership questions, approve new members, approve posts, and handle other moderation tasks.

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Notifications

As a Facebook Group admin or moderator you should probably turn the notifications on to receive all updates when anyone posts — just in case someone spams the group & you want to respond quickly.

By default, this is set to Highlights, but you will want to change it to All for faster response time.

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Messages/Chat

One of the great things about groups is you can initiate a group chat/message with either all members of a group or select members.

This is especially useful when you have an announcement to make or need to quickly collaborate on an item/issue.

Events

A feature probably not used often enough in Groups is Events. Inside the group, you can create events that only members can see & RSVP for.

Just click on the “Events” tab to the left and then “Create Event” & the lightbox below will load to create your event.

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Files

Inside groups, you can share files of any kind as well as create documents that group members can add to & collaborate on.

Think of this as your own little workspace within Facebook — or perhaps a replacement for apps Dropbox or Google Docs for your community.

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Group Insights

Groups admins can view Group Insights to see analytics about the growth of their group’s membership and engagement.

This is also where you’ll find your top contributors, top posts, and much more.

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Final Thoughts on How to Create a Facebook Group

Now that you’ve read this post, hopefully, you can now successfully create a group on your own.

On a future post, I’ll debate whether you should have a Facebook Profile, Page or a Group for your business…

… or perhaps all of the above!

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