You Need to Give Sponsors a Reason to Return
First, if you don’t provide your YouTube sponsors with good value, they won’t really have much incentive to keep partnering with you. They’re paying you or at least giving you free products because they want to increase their exposure and improve their brand recognition with your viewers.
That means, if you start working with a sponsor in your YouTube video(s), you need to spend quality time featuring their brand and talking about them whenever possible. Of course, it also means that you’ll want to choose brands that you believe in that produce quality products and services that you’ll feel good about featuring for your viewers.
If you’re promoting low-quality products, your audience won’t appreciate it, and the results won’t be good for your channel or your sponsoring partner; so always be aware of whom you’re partnering with and whether or not you can feature their company in good conscience.
Sponsors Are Looking for a Return on Their Investment
For most of your YouTube sponsorships, you’re probably going to have to approach the company with a sponsorship proposal. While many brands understand how positive a sponsorship relationship can be, they aren’t necessarily out searching YouTube for vloggers to sponsor. With that in mind, as you look for sponsors, remember that they’re looking for a positive, concrete return on their investment, even if their investment isn’t much more than a few sample products.
Whether you’re planning a sponsored video or writing a sponsorship proposal, think of the ways that you can best represent the brand and their products to get them the most return on their investment in you. If you do this, your current sponsors will be more likely to continue to want to work with you, and you’ll be more likely to attract new sponsors, as well.
You’re Not “Selling Out” Your Viewers
Haters and trolls like to say that sponsored videos are evidence of a vlogger selling out, but that’s just not the case. A responsible vlogger will always let their viewers know when a YouTube video or segment is sponsored, so you’re never lying or misleading anyone. YouTube sponsorships allow you to bring your audience higher quality content with more frequency, and there’s nothing wrong with a bit of brand integration if you’re upfront about it.
Don’t Let Brands Affect Your Current Approach
That said, some brands will try to control and micromanage how their products and services are displayed and portrayed. Don’t let any brand change the way you approach your viewers and your content.
They’ve chosen to sponsor your YouTube video(s) because you have an engaged audience that they want to reach. You have a relationship with your audience, and they have a certain expectation for your content. Don’t let a sponsorship get in the way of your viewer experience.
You Need to Disclose Your YouTube Sponsorships
We alluded to this earlier, but it’s important enough to discuss in more depth. Always disclose your YouTube sponsorships. If you don’t, and your viewers find out (and they will find out), then they won’t really be able to trust you, moving forward. You can still review sponsored products, and you can say lots of positive things about them – you just need to make sure that your viewers know that those products and segments are sponsored.
You Need to Be Creative with Brand Integration
Finally, when it comes to brand integration in your YouTube videos, don’t just make a traditional advertisement. People have been watching (and skipping) those all their lives, and they don’t want to tune in to your YouTube channel to watch more of them.
Instead, come up with creative and fun ways to integrate your sponsors’ brands and products into your videos, while still entertaining your viewers so that you can continue to make quality vlogs that your community of viewers will still want to watch.
Making money on YouTube with sponsorships is a popular and growing monetization strategy for vloggers, but it can also be a bit tricky. Keep these tips in mind, watch other vloggers successfully navigate the world of sponsorships in their YouTube videos, and start working on creating great content that is good for you, your sponsors, and (most importantly) your viewers!